What You Seek Is Also Seeking You

A few years ago, I was drowning in my own ambition.

Fourteen-hour days and endless business strategies.

I’d spent more than £100k on all kinds of business coaching programmes and accelerators with mediocre results.

The problem, like many things, wasn’t the strategy – it was the inner narrative running the show.

I found myself constantly questioning whether I deserved success and doubting my own potential.

I had beliefs that spelled out that I needed to struggle and graft first to then be worthy of achieving results.

I was like a salmon swimming upstream, exhausting myself fighting against the very current that could carry me forward.

Then my mentor asked me something that woke me up:

“What if the Universe wants this for you more than you want it for yourself?”

I realised I’d been treating my desires like selfish wants I needed to justify.

But what if my desire to impact lives and build something meaningful for me wasn’t my personal agenda but the Universe working through me?

Everything shifted (and continues to do so) as I stopped swimming against the current and started flowing with it.

Here’s what many of us high-achievers get wrong:

We think desire means lack. We think wanting something means we don’t have it.

But desire is actually the Universe speaking through you.

It’s like a river knowing exactly where it needs to flow to reach the ocean. The river doesn’t question whether it deserves to reach its destination – it simply flows.

You’ve been conditioned to believe you need to earn what you want. To prove your worthiness through struggle. But what if worthiness isn’t something you achieve – it’s something you already are?

Think of a flower growing toward the sun. The flower doesn’t overthink whether it deserves sunlight.

It doesn’t create a 10-step strategy to “earn” photosynthesis. It simply turns toward what it needs and allows nature to do the rest.

The sun wants to give light as much as the flower wants to receive it.

Your desires work the same way. If you deeply want it, you’re meant to have it. The Universe is already conspiring to bring it to you – you just need to stop blocking it with overthinking and self-doubt.

Here’s how this looks in real life:

Business Growth

Instead of: “I must force myself to post daily, chase every lead, and prove I deserve more clients.”

Alternative approach: “I’ll create from alignment, embody the version of me that is oversubscribed, share myself with more people and create more meaningful conversations”

Financial Goals

Instead of: “I have to work 80-hour weeks and sacrifice everything to earn that promotion.”

Alternative approach: “I’ll focus on delivering my highest value and move toward environments where my value is appreciated.”

Relationships

Instead of: “I need to be perfect, avoid conflict, and earn their love through constant giving.”

Alternative approach: “I’ll show up authentically and allow genuine connection to develop naturally.”

Over the last few years of coaching executives, founders, and entrepreneurs on the inner work, they’ve attracted beautiful romantic relationships, businesses than came out of “nowhere”, and people, partners, investors, by (once they stopped trying to be who they thought they needed to be) simply being themselves.

If you deeply desire it, the Universe wants you to have it. If you long for it with all your heart, you are worthy of it. It’s already making its way to you. So act as if it’s done.

If you knew this to be true:

How would you carry yourself?

What beliefs would you drop?

What action would you take without all the overthinking?

The Universe wants to work through you, allow it to move with you.

And even if you’re a sceptic and this is too “woo-woo” for you – why not experiment, what’s the worse thing that can happen?

What you seek is also seeking you. And it wants you as much as you want it.

Self-Mastery Leadership and Performance – Team Workshops

Every month, I deliver 2 bespoke “Lead From Within” workshops to executive leadership teams globally.

If you’d like a brochure, or would like to speak about a workshop for your team, reply to this email with “workshop” sharing more about you and what you’re looking for as outcomes, and I’’ll get back to you.

Project Hero – The Elite Experience

Every year, I take 5 men on a powerful journey of transformation. It’s been the most bespoke and highly curated experience I’ve created with a 100% success rate. It involves deep coaching, luxury group experiences across the world (New Zealand, Cape Town, Maldives and Yosemite National Park) and physical endurance events. If you’re interested in having a conversation about this or seeing the brochure, reply to this email with the subject line “Project Hero” and tell me more about yourself.

1:1 Coaching Opportunities

I’ve opened up 2 exclusive 1:1 coaching slots.

If you’d like to explore this opportunity, reply to this newsletter with “Coaching,” and I’ll send you an application form.

Take this step toward achieving your goals from an aligned place today.